Our inspiration for the design of the packaging was to give our customers an exclusive experience when purchasing Jasmine’s Jamaican Rum Cake.
After looking at different products on the market today and how they are packaged, we took careful consideration of the size, convenient handling and ease of opening the box and how to keep our cake nice and fresh.
Nothing evokes more nostalgia for the Caribbean islands than rum cake. As important as it is delicious, this historic edible treat is a tribute to the freedom fighters, who we are indebted to, who fought their battles against the colonist oppressive sugar trade.
Growing up I was surrounded with and inspired by my Jamaican aunties who all had a passion for baking. The aroma of their rum cakes became legendary, with our family, friends and neighbours making any excuse they could to come over and sample a piece of this beloved rum-soaked fruit cake.